Your digital showroom that sells homes 24/7
A custom-branded website built specifically for manufactured and modular home dealers. Integrated design studio, automatic catalog updates, and SEO optimized to help you attract, educate, and convert more buyers online. Quick and easy to setup in less than 30 days.
Over 10,000 homes sold using the Trove platform
See Why We Are The Industry's Best Website for Retailers
Purpose-built features designed specifically for manufactured and modular home dealers
Digital Catalog
- Access our database of 100+ factories across the US with complete product specifications, professional photos, 3D virtual tours, and detailed floor plans
- Build a comprehensive digital showroom featuring homes from all your suppliers in one unified catalog
- Add your custom lot models and inventory homes instantly with automated pricing and availability updates
- Catalog automatically syncs with factory updates-no manual data entry or photo uploads required
Design Studio
- Create an interactive design studio showcasing your complete decor board with colors, flooring, countertops, and upgrade options
- Set custom pricing for each upgrade option and automatically calculate margins as customers design their dream home
- Generate detailed digital receipts with all selections, making factory ordering seamless and reducing costly specification errors
- Customers can save and compare multiple design configurations before meeting with your sales team
Mapping Tool
- Help customers visualize their chosen home on their actual property using satellite imagery and placement tools
- Capture precise property coordinates, setback requirements, and orientation preferences during the intake process
- Streamline communication with installation teams by providing exact placement instructions and site conditions
- Reduce site visit costs and eliminate confusion about home placement and directional orientation
Mortgage Calculator
- Display pricing in terms of monthly payments based on your preferred lending partners and current rates
- Update interest rates and loan terms once, and watch every product page automatically reflect the changes
- Help customers understand affordability immediately, converting browsers into qualified leads faster
- Support multiple financing products including chattel, land-home packages, and traditional mortgages
Homebuyer Portal
- Give customers a personalized portal where they can save favorite homes, track design selections, and manage their project
- Allow side-by-side comparison of multiple homes with pricing, features, and customization options clearly displayed
- Collect detailed buyer information progressively as they engage, giving your sales team rich lead intelligence
- Enable customers to complete forms, upload documents, and track order status in one convenient location
AI-Powered
- Intelligent search understands natural language queries like "3 bedroom home under $80k" and returns relevant results instantly
- AI chatbot answers common questions, provides product recommendations, and qualifies leads 24/7 without human intervention
- Automatically schedule sales appointments based on your team's availability and customer preferences
- Smart recommendations suggest similar homes and upgrade options based on customer browsing behavior
SEO & ChatGPT Optimized
- Every product page is automatically optimized for search engines with proper metadata, schema markup, and keyword targeting
- Structured data ensures your homes appear in ChatGPT, Google's AI Overviews, and other AI-powered search results
- Rank for hundreds of long-tail keywords automatically as you add homes-no expensive SEO consultants needed
- Lightning-fast page load speeds and mobile optimization improve rankings and user experience
Mobile Friendly / Kiosk Mode
- Fully responsive design works perfectly on smartphones, tablets, and desktop computers without any compromises
- Transform any tablet or large display into an interactive kiosk for your showroom or sales lot
- Sales reps can showcase the entire catalog on their phone during lot visits or off-site appointments
- Kiosk mode lets customers browse independently while capturing their contact information for follow-up
Business Analytics
- Track which home models generate the most interest, leads, and sales to optimize your inventory decisions
- Understand lead sources-know exactly which marketing channels (Google Ads, Facebook, organic search) drive the best ROI
- Geographic heat maps show where your website visitors are coming from, helping you target advertising more effectively
- Monitor conversion rates, popular search terms, and customer behavior to continuously improve performance
Multiple Location Management
- Operate multiple retail locations, each with unique branding, local inventory, pricing, and serviceable areas
- Consolidate all inventory into one powerful master website to maximize SEO authority and organic traffic
- Automatically route leads to the correct location based on customer address proximity and serviceable territory boundaries
- Centralized management dashboard lets corporate oversee all locations while giving local managers autonomy
The Best Part? The Bottom Line
Simply put, Trove's websites generate two times as many leads as you are currently getting from your website simply by improving your website's conversion rate.
Did you know that the average website converts just 1% of website visitors into leads? That means for 4,000 visitors, only 40 sign up as leads. With Trove, you would generate 80.
What would this mean for your bottom line?
For most of our customers, it means a >2,000% return on investment.
Imagine How Else Trove Could Impact Your Business
Filter out tire-kickers and empower your sales team to focus only on qualified, ready-to-buy leads
Eliminate hours of back-and-forth by letting customers compare homes and design options before they ever step foot on your lot
Keep customers engaged throughout the buying journey with a dedicated homebuyer portal that centralizes all communication and documents
Close more deals by delivering a modern, professional customer experience that builds trust and confidence
Deploy interactive kiosk stations that capture leads and educate shoppers while your sales team is busy with other customers
Stock smarter by leveraging data-driven insights that reveal which home models generate the most interest and sales
How it works
Your journey to a powerful online presence in four simple steps
Discovery & Planning
We start by understanding your dealership's unique needs, target market, and brand identity. Our team works with you to map out your inventory, locations, and specific requirements.
Design & Development
Our designers create a custom-branded website that showcases your homes beautifully. We integrate your catalog, set up the design studio, and configure location-specific pricing and inventory.
Integration & Testing
We connect your website to factory data feeds, configure lead routing to your locations, set up SEO optimization, and test every feature to ensure everything works perfectly before launch.
Launch & Training
Your website goes live! We provide comprehensive training for your team, monitor performance, and continue to optimize as you start receiving qualified leads and selling homes online.
Ready to grow your dealership?
Join successful dealers using Trove to attract more buyers and close more deals.
Get started with Trove
Bolster your sales & product team with Trove
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