The CRM the big names would build if they sold homes
Trove matches the leading CRMs feature for feature, adds the website, financing, contracts and payments a manufactured home dealer needs, and charges one flat price with unlimited users.
Trusted by manufactured & modular home dealers
Trove vs the CRMs
HubSpot, GoHighLevel, Salesforce and the rest are built for any sales team. Trove CRM is built for selling homes, and it's $500/mo for your whole team.
Best-in-class CRM
The features you'd expect from the leading CRMs, with nothing left out.
- Gmail & Outlook sync with open tracking
- Automatic lead source & UTM tracking
- Automated text & email follow-ups
- Pipelines, tasks, round-robin & reporting
Flat pricing, unlimited users
One flat monthly price for your whole team, with e-sign and payments included and no onboarding fee.
- Unlimited users, no per-seat fees
- No per-contact pricing
- E-signature & payments included
- Setup, import & training included
Built for manufactured homes
The parts of a home sale that generic CRMs leave to spreadsheets and paper.
- Inventory with per-deal gross profit
- Salesperson commission tracking
- Credit applications for MH lenders
- Contracts prefilled from the deal & e-signed
- Delivery & warranty pipelines
Ready for dealers on day one
No agency, no consultant, no blank workspace to configure.
- Your factories' homes loaded for you
- Dealer follow-up template library
- Ask Trove AI drafts replies & builds reports
- Your website and CRM, already connected
Per-seat pricing adds up. Trove doesn't.
Most CRMs charge for every user, then add e-signature, texting and payments on top. Pick your team size to compare.
| Option | Pricing model | 10 users / month | Still extra | |
|---|---|---|---|---|
| Trove · Pro CRM | Flat · unlimited users | $500 Standard CRM $250 | Nothing: e-sign, payments, texting & setup included | Trove CRM → |
| HubSpot Sales Hub Professional + Marketing Hub Professional | Per user | $2,000–$2,340 + onboarding fees | SMS add-on | Compare → |
| GoHighLevel Starter (up to 3 locations) with typical usage | Flat + usage | $481–$954 | Agency setup, management & usage markup | Compare → |
| monday CRM monday CRM Pro | Per user | $280–$410 | Texting integration | Compare → |
| Salesforce Sales Cloud Pro Suite | Per user | $1,300–$1,450 | Texting (AppExchange or Digital Engagement) · AI (Agentforce for Sales) · Implementation partner | Compare → |
| ActiveCampaign Pro + extra users + Pipelines + SMS | Per user | $548–$718 | Invoicing | Compare → |
| MHCRM Retail Edition | Flat | $300–$450 | MHCRM subscription · Invoicing & payments | Compare → |
Four kinds of software, one of them sells homes
Dealers get pitched CRMs, dealer management systems and marketplaces. Knowing which job each one does is the fastest way to see what you'd still have to buy.
Trove
Selling homes: the website buyers shop on, the CRM your team works in, the online steps that close the deal, and the delivery and warranty work after it.
- Your accounting system, if you want a general ledger
HubSpot, GoHighLevel, monday CRM, Salesforce, ActiveCampaign
Managing any kind of sales pipeline, usually priced per seat with add-ons.
- Factory catalog, design studio and site work
- Credit applications and MH contracts
- A dealer website connected to the deal
DealerTide, Cirrus, MH Manager, EverLogic
Running the office after the sale: accounting, deal forms, service and parts.
- A website buyers can design and price a home on
- Automated follow-up that reaches a lead in seconds
- Online credit apps, e-signature and deposits
ManufacturedHomes.com, MHCRM, MH Upside
Getting your homes online and collecting inquiries, with a basic CRM or lead tracker alongside.
- A design studio and site work pricing
- Contracts, e-signature and payments
- Profit and commission per deal
Bring this script to every demo
Ask each vendor to show you these five moments live, in their own product. Here's what you'll see in Trove.
- 1A buyer finds you at 11pm, designs a 3-bed on your site and asks for a price on their land.In Trove: They pick options, see live pricing and place the home on their lot with site work priced in. The lead lands with that exact home attached.
- 2That lead gets a reply before they call your competitor.In Trove: An automated text and email go out in seconds, the lead is routed to the right salesperson, and its source is recorded.
- 3The buyer applies for financing without coming in.In Trove: A credit application built for MH lenders, with the right disclosures, sent from the deal and signed online.
- 4Contract signed and deposit paid the same day.In Trove: Your own contract PDFs prefilled from the deal, e-signed, with an invoice the buyer pays online.
- 5Month-end: gross profit and commission by salesperson.In Trove: Profit from supplier cost and retail price on every deal, commissions calculated, and reports you can build by asking Trove AI.
Run the script on us
Bring your current setup to a demo. We'll walk through all five scenarios with your own factories' homes loaded and show you exactly what Trove replaces.
Get started with Trove
Bolster your sales & product team with Trove