Trove vs HubSpot

HubSpot is a great CRM for software companies. Trove is built for selling homes.

HubSpot sells its CRM as separate Hubs (Sales, Marketing, Content, Service), each priced per seat. To get sequences and texting, a dealer needs Sales Hub Pro plus Marketing Hub Pro (where SMS is a paid add-on), and HubSpot charges a required onboarding fee for each.

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Why dealers choose Trove over HubSpot

Add salespeople for free

HubSpot charges for every sales seat, so the bill grows with your team. Trove CRM is one flat price with unlimited users, so add every salesperson, manager and office admin.

One price, not stacked Hubs

HubSpot's sequences, texting and marketing automation are split across Sales Hub Pro and Marketing Hub Pro, plus $4,500 in one-time onboarding. Trove Pro CRM includes them for $500/mo, with setup included.

Built for homes, not SaaS

HubSpot has no factory catalog, home inventory, design studio or property mapping. In Trove, the home a buyer designs on your site is the same home on the deal.

Financing and contracts that fit MH deals

Trove's credit application packages the right lender disclosures, and your own contract PDFs are prefilled from the deal and e-signed, with no DocuSign seats to buy.

Profit and commission per deal

Trove calculates gross profit from supplier cost and retail price, and each salesperson's commission, so you don't need a spreadsheet next to the CRM.

To be fair, HubSpot is good at:

Polished, widely used CRM with a large app ecosystem
Strong marketing email and content tools
Good email tracking and sales sequences on Professional

What it costs as your team grows

HubSpot's published prices against Trove CRM. Pick your team size: Trove's price doesn't change.

Sales team size

HubSpot · 10-person team

Sales Hub Professional + Marketing Hub Professional

Sales Hub Professional
$90–$100/user × 10 users · $90/seat annual, $100/seat monthly
$900–$1,000/mo
Marketing Hub Professional · 3 seats
Needed for SMS and full marketing automation. Rises with contact count.
$800–$890/mo
SMS add-on
Requires Marketing Hub Professional
Extra
DocuSign eSignature
$30–$45/user × 10 users · Standard to Business Pro, annual plan billed monthly
$300–$450/mo

Published costs$2,000–$2,340/mo

+ $4,500 required onboarding ($1,500 Sales Pro + $3,000 Marketing Pro)

+ SMS add-on

Trove · unlimited users

Pro CRM

Unlimited users: every salesperson, manager and admin
Email sync, two-way texting, automations and reporting
Credit applications, documents & e-signature
Invoices, deposits and online payments
Profit and commission tracking
Ask Trove AI assistant
Setup, data import and 1:1 training

Any number of users$500/mo

Standard CRM $250/mo · no onboarding fee · standard payment processing fees apply

At least $1,500/mo less than HubSpot for 10 users, before onboarding fees

Feature by feature

The tools a manufactured home dealer uses every day.

IncludedWith websiteLimitedPaid add-onNot includedNot advertised

Capability	Trove 15 of 15 included	HubSpot 4 of 15 included
Sales & communication
Gmail & Outlook email sync	Included	Included
Automatic lead source tracking	Included	Included
Two-way texting	Included	Paid add-on
Email & text automations	Included	Included
AI assistant	Included	Included
Closing the deal
E-signature built in	Included	Limited
Invoices & online payments	Included	Limited
Credit applications for MH lenders	Included	Not included
Deal profit & commission tracking	Included	Not included
Homes & website
Factory catalog & home inventory	With website	Not included
Design studio & instant quotes	With website	Not included
Property mapping & site work	With website	Not included
Dealer website	With website	Paid add-on
Pricing & service
Unlimited users, flat price	Included	Not included
Done-for-you setup & training	Included	Paid add-on

Competitor prices are list prices from each vendor's public pricing page, a dated third-party guide, or a typical quoted price where the vendor doesn't publish one, observed October 2026, for the team size shown. Prices change; check the vendor for a current quote. Product names are trademarks of their owners.