Trove vs MHCRM

MHCRM nurtures leads. Trove covers the whole sale, from your website to delivery.

MHCRM is a CRM for manufactured and modular home retailers and communities, powered by ManufacturedHomes.com. It offers nurture campaigns, email funnels, custom workflows, a Gmail extension, sales reporting, and consulting and training. Pricing isn't published.

See Trove in a Demo View Pricing

Why dealers choose Trove over MHCRM

Website, catalog and CRM in one

Trove includes the home-shopping website, with your factories' floor plans, live pricing, design studio and mapping, so leads arrive with the home they want already attached.

Close the deal online

Credit applications, contracts prefilled from the deal with e-signature, deposits and invoices are all built into Trove.

Profit and commission

Gross profit on every deal and automatic commission calculations for every salesperson.

To be fair, MHCRM is good at:

Made for manufactured housing
Nurture campaigns and email funnels
1-on-1 consulting and training

What it costs as your team grows

MHCRM's published prices against Trove CRM. Pick your team size: Trove's price doesn't change.

Sales team size

MHCRM · 10-person team

Retail Edition

MHCRM subscription
Quote only
DocuSign eSignature
$30–$45/user × 10 users · Standard to Business Pro, annual plan billed monthly
$300–$450/mo
Invoicing & payments
Separate vendor

Published costs$300–$450/mo

+ MHCRM subscription · Invoicing & payments

Trove · unlimited users

Pro CRM

Unlimited users: every salesperson, manager and admin
Email sync, two-way texting, automations and reporting
Credit applications, documents & e-signature
Invoices, deposits and online payments
Profit and commission tracking
Ask Trove AI assistant
Setup, data import and 1:1 training

Any number of users$500/mo

Standard CRM $250/mo · no onboarding fee · standard payment processing fees apply

Feature by feature

The tools a manufactured home dealer uses every day.

IncludedWith websiteLimitedPaid add-onNot includedNot advertised

Capability	Trove 15 of 15 included	MHCRM 3 of 15 included
Sales & communication
Gmail & Outlook email sync	Included	Included
Automatic lead source tracking	Included	Limited
Two-way texting	Included	Limited
Email & text automations	Included	Included
AI assistant	Included	Not advertised
Closing the deal
E-signature built in	Included	Not advertised
Invoices & online payments	Included	Not advertised
Credit applications for MH lenders	Included	Not advertised
Deal profit & commission tracking	Included	Not advertised
Homes & website
Factory catalog & home inventory	With website	Not advertised
Design studio & instant quotes	With website	Not advertised
Property mapping & site work	With website	Not advertised
Dealer website	With website	Not advertised
Pricing & service
Unlimited users, flat price	Included	Not advertised
Done-for-you setup & training	Included	Included

Competitor prices are list prices from each vendor's public pricing page, a dated third-party guide, or a typical quoted price where the vendor doesn't publish one, observed October 2026, for the team size shown. Prices change; check the vendor for a current quote. Product names are trademarks of their owners.