Trove vs GoHighLevel

GoHighLevel gives agencies a toolkit. Trove gives dealers a finished system.

HighLevel is an all-in-one marketing platform built for agencies: CRM, funnels, texting, email, calendars and payments, with usage billed on top. It's flexible and inexpensive, but every workflow, template and page has to be built by you or an agency.

See Trove in a Demo View Pricing

Why dealers choose Trove over GoHighLevel

Ready on day one, built for dealers

HighLevel starts empty. Trove launches with your factories' floor plans, your inventory, intake forms and a library of dealer follow-up templates, and our team sets it up with you.

A real home-shopping website

Funnels capture leads; they don't sell homes. Trove's site has the factory catalog, live pricing, a design studio, property mapping and smart renderings.

The whole MH deal

Credit applications with the right lender disclosures, contracts prefilled from the deal, deposits, order processing and per-deal profit and commission are all included. HighLevel has none of the MH-specific pieces.

Predictable pricing

No per-execution workflow charges or AI token billing, and no agency retainer to keep it running.

To be fair, GoHighLevel is good at:

Low starting price with unlimited users
Texting, email, funnels, calendars and payments in one tool
Very flexible automation builder

What it costs as your team grows

GoHighLevel's published prices against Trove CRM. Pick your team size: Trove's price doesn't change.

Sales team size

GoHighLevel · 10-person team

Starter (up to 3 locations) with typical usage

HighLevel Starter · unlimited users
$970/yr billed annually. Includes 3 sub-accounts (locations); more locations need Unlimited at $297/mo.
$81–$97/mo
Texting, email & phone usage
$35–$76/user × 10 users · At HighLevel's base rates: ~1.2¢ per text segment sent or received incl. carrier fees, plus calls, numbers, A2P and email. A 10-rep team working ~1,000 leads/mo runs ~$350–760.
$350–$760/mo
AI Employee
Optional, per location
$50–$97/mo
Agency setup, management & usage markup
Most dealers buy through an agency, which charges its own fee and typically marks usage up 1.5–3×
Varies

Published costs$481–$954/mo

+ Agency setup, management & usage markup

Trove · unlimited users

Pro CRM

Unlimited users: every salesperson, manager and admin
Email sync, two-way texting, automations and reporting
Credit applications, documents & e-signature
Invoices, deposits and online payments
Profit and commission tracking
Ask Trove AI assistant
Setup, data import and 1:1 training

Any number of users$500/mo

Standard CRM $250/mo · no onboarding fee · standard payment processing fees apply

Feature by feature

The tools a manufactured home dealer uses every day.

IncludedWith websiteLimitedPaid add-onNot includedNot advertised

Capability	Trove 15 of 15 included	GoHighLevel 7 of 15 included
Sales & communication
Gmail & Outlook email sync	Included	Included
Automatic lead source tracking	Included	Included
Two-way texting	Included	Included
Email & text automations	Included	Included
AI assistant	Included	Paid add-on
Closing the deal
E-signature built in	Included	Included
Invoices & online payments	Included	Included
Credit applications for MH lenders	Included	Not included
Deal profit & commission tracking	Included	Not included
Homes & website
Factory catalog & home inventory	With website	Not included
Design studio & instant quotes	With website	Not included
Property mapping & site work	With website	Not included
Dealer website	With website	Limited
Pricing & service
Unlimited users, flat price	Included	Included
Done-for-you setup & training	Included	Not included

Competitor prices are list prices from each vendor's public pricing page, a dated third-party guide, or a typical quoted price where the vendor doesn't publish one, observed October 2026, for the team size shown. Prices change; check the vendor for a current quote. Product names are trademarks of their owners.