Trove vs ActiveCampaign

ActiveCampaign sends great emails. Trove runs the whole deal.

ActiveCampaign is an email marketing automation tool first. Pipelines, sales engagement and texting are paid add-ons, prices rise with your contact count, and contracts and invoicing are separate (payments only through Stripe or PayPal integrations).

See Trove in a Demo View Pricing

Why dealers choose Trove over ActiveCampaign

Unlimited users included

ActiveCampaign includes 3 users on Pro and charges for each extra one. Every Trove CRM plan includes unlimited users.

Built for selling, not just emailing

In Trove, pipelines, tasks, texting, email sync, documents and payments live on the deal. ActiveCampaign charges extra for pipelines and has no contracts or invoicing.

No penalty for growing your list

ActiveCampaign's price goes up as you add contacts. Trove's doesn't, so you can keep every past buyer and referral in your CRM.

Your website and catalog included

ActiveCampaign offers landing pages. Trove gives you a full home-shopping site with your factories' catalog, design studio and property mapping.

To be fair, ActiveCampaign is good at:

Excellent email automation and segmentation
Good deliverability and campaign reporting
Reasonable entry price for small lists

What it costs as your team grows

ActiveCampaign's published prices against Trove CRM. Pick your team size: Trove's price doesn't change.

Sales team size

ActiveCampaign · 10-person team

Pro + extra users + Pipelines + SMS

ActiveCampaign Pro · 3 users, 1,000 contacts
Rises with contacts, e.g. ~$189/mo at 2,500 contacts
$79–$99/mo
Additional users
$12/user × 7 users
$84/mo
Pipelines add-on
$68/mo
SMS add-on · 1,000 credits
$17/mo
DocuSign eSignature
$30–$45/user × 10 users · Standard to Business Pro, annual plan billed monthly
$300–$450/mo
Invoicing
Payments only through Stripe or PayPal integrations
Separate vendor

Published costs$548–$718/mo

+ Invoicing

Trove · unlimited users

Pro CRM

Unlimited users: every salesperson, manager and admin
Email sync, two-way texting, automations and reporting
Credit applications, documents & e-signature
Invoices, deposits and online payments
Profit and commission tracking
Ask Trove AI assistant
Setup, data import and 1:1 training

Any number of users$500/mo

Standard CRM $250/mo · no onboarding fee · standard payment processing fees apply

At least $48/mo less than ActiveCampaign for 10 users

Feature by feature

The tools a manufactured home dealer uses every day.

IncludedWith websiteLimitedPaid add-onNot includedNot advertised

Capability	Trove 15 of 15 included	ActiveCampaign 3 of 15 included
Sales & communication
Gmail & Outlook email sync	Included	Limited
Automatic lead source tracking	Included	Included
Two-way texting	Included	Paid add-on
Email & text automations	Included	Included
AI assistant	Included	Included
Closing the deal
E-signature built in	Included	Paid add-on
Invoices & online payments	Included	Limited
Credit applications for MH lenders	Included	Not included
Deal profit & commission tracking	Included	Not included
Homes & website
Factory catalog & home inventory	With website	Not included
Design studio & instant quotes	With website	Not included
Property mapping & site work	With website	Not included
Dealer website	With website	Limited
Pricing & service
Unlimited users, flat price	Included	Not included
Done-for-you setup & training	Included	Not included

Competitor prices are list prices from each vendor's public pricing page, a dated third-party guide, or a typical quoted price where the vendor doesn't publish one, observed October 2026, for the team size shown. Prices change; check the vendor for a current quote. Product names are trademarks of their owners.